What is Heart of Art?

Heart of Art is the creation of artist Josue Montoya. The brand originated in the year 2020 as a quarantine project during the COVID-19 pandemic. Heart of Art has gone through many phases and states of development, but it continues to evolve.

At its core, Heart of Art is a connection of clothing, art, and culture. Josue Montoya’s love for animation was the initial inspiration as one can pick up on the anime and 50’s cartoons influences in his artwork. As he continued to develop Heart of Art, his Mexican American culture became a big focal point within his work. Heart of Art is a representation of this and many more.

With our products, we hope you can all empower yourselves and feel proud of the high-quality clothing on your body.


Q: Are the shirts true to size?

A: Yes, the shirts are true to size with a bit of a boxy fit!

Q: Do the shirts shrink?

A: I bought the blanks thinking they were pre-shrunk but I have found a bit of shrinking after a heat dry. In order to avoid shrinking I would wash cold and air dry!